Lincoln Plastics needed a refreshed website that simplified their online presence and set them apart from their sister company, HTI Plastics. Their previous site was outdated and content-heavy, making it difficult for visitors to quickly find information or request quotes. The goal of the redesign was to create a modern, user-friendly site that highlighted their expertise in agriculture, duct, and custom plastic extrusion, while giving their team more control over updates and content management.
I designed, developed and created this website in my role as a web designer at Redthread Creative. The new site provides a clear structure with streamlined content, intuitive navigation, and a focus on Lincoln Plastics’ niche capabilities. By simplifying the experience and presenting their offerings with clarity, the website better supports both new leads and returning clients across their national market.
