U-Stop has been a trusted name in Lincoln since 1959, growing from a single Phillips 66 location into more than 40 stores across Nebraska and Kansas. As the brand expanded, so did the need for a digital presence that reflected their history, community roots and ongoing evolution.
Since 2019, we have managed U-Stop’s website and in 2024 we partnered with them on a full rebrand and redesign. The updated site introduces a cleaner design, refreshed brand identity and an improved user experience for customers searching for store locations, fuel rewards and community updates.
I designed, developed and created this website in my role as a web designer at Redthread Creative. The redesign carries forward U-Stop’s legacy while presenting a modern, approachable brand that highlights their growth and long-standing commitment to serving local communities.
