Bloom App
Project Type
App Design - Capstone Project
Status
Complete
Year
2020
Award
Myers B. and Martha H. Cather Excellence in Design Award

Project Description
Gardening is well worth your efforts for both personal, and environmental concerns. Any sort of greenery that you can grow is going to provide a positive impact on your environmental surroundings. Gardens are not just aesthetically pleasing, they are a building block of a healthy space and a reduction in carbon footprints. From health to community, gardening has a wide range of benefits, like community organizing by increasing a sense of community organization or stewardship. It even goes so far to bring people together that might come from a wide range of diversity such as; culture, race, and even social status in a community.

Concept
A phenomenon called “plant blindness” means we tend to under-appreciate the flora around us. That can have disastrous consequences not only for the environment, but human health. Several trials have revealed the beneficial effects on mood and mental health of simply observing nature, or even images of natural scenes. Gardening is arguably one of the most common ways of interacting with nature and indeed is enjoyed as a popular pastime in many countries.


Key Takeaways from Project
When it comes to topics like plant care or environmental impact, don’t just rely on text. Use visuals, micro-interactions, and intuitive icons to make information more engaging and digestible. Think of the app as a guide, not a textbook.
Make Learning Interactive and Visual
It’s easy to get caught up in beautiful visuals, but remember your audience may span across different ages and abilities. Use accessible color palettes, simple navigation, and clear hierarchy to make the app usable for everyone—from seasoned gardeners to total beginners.
Balance Aesthetic with Accessibility
From onboarding to daily use, every screen should be part of a cohesive journey. Help users feel a sense of growth, achievement, or impact as they use the app—whether they’re tracking a plant’s growth or reducing their carbon footprint.